＜職務内容/Main Tasks＞グローバルブランド戦略チームは、世界各国のINFINITIチームと協力し、『INFINITI』を強固で一貫性のあるブランドとして構築する役割を担っています。ブランド戦略は、INFINITIの名を冠する製品や搭載されるテクノロジーの指針となるほか、マーケティングやカスタマーエクスペリエンス、ディーラー、そして製品を通じて外部に発信するメッセージ全般にも適用される重要なガイドラインです。1． ブランド定義INFINITIブランドを定義し、その定義を一貫性が保たれるように維持させる。INFINITIブランド戦略を策定し、主要なブランド・プルーフ・ポイント、特徴的な機能やタッチポイントを関連部署とともに開発する。2． ブランド展開INFINITIブランドの定義をグローバル機能部署/各地域全体に浸透させ、その効果的な理解と実行を確保する。効果的なブランドガバナンスを確保し、カスタマージャーニー全体におけるブランドコンプライアンスと、コミュニケーションにおける一貫性（時間、タッチポイント、地域）を確保する。3． 社内展開全従業員（社内、ディーラー、サプライヤー）がブランドを完全に理解し、採用できるよう、社内に展開する。社内コミュニケーションのロードマップを作成する。従業員に情報を提供し、積極的に関与させるためのトレーニングの実施（各部門および地域（例えば米州）向け）社内エンゲージメント活動の管理（トレーニングセッションやイベントの実施など）関連する予算管理4． コミュニケーションマーケティング・コミュニケーション・チームと連携し、マーケティング・プラットフォーム、製品、ブランド概要の策定をサポートする。ブランドビジュアルアイデンティティを監督し、すべてのタッチポイントにおける一貫した実施を管理する。グローバルなクリエイティブ、メディア、ソーシャル、体験、イベントエージェンシーとの協力・連携The Global Brand Strategy team is responsible for working with INFINITI teams around the world to build INFINITI into a strong and consistent brand．The brand strategy is an important guideline that
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your
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At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your
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