Analyst, Marketing Intelligence

Job Description

GfK Japan, a member of the globally renowned GfK Group, has been building trust and a strong track record in the Japanese market since its establishment in 1979. Specializing in sales trend surveys for consumer electronics, cameras, IT, and communication devices, GfK Japan offers services tailored to the rapidly changing business environment of Japan. In recent years, GfK Japan has expanded its services to include new data offerings such as contact lenses, golf equipment, and music and video software, thereby increasing its recognition beyond the consumer electronics industry. As markets become increasingly globalized, GfK provides detailed market data, predictive analysis, and consumer insights not only for Japan but also worldwide through cutting-edge platforms. In 2023, GfK merged with NIQ, a leader in the fast-moving consumer goods industry, further expanding its consumer, channel, category, and regional coverage.

Market Intelligence plays a crucial role in GfK Japan's core business of consumer electronics POS data services. This position enhances the added value of the sales data provided and supports client business success. To further strengthen and accelerate team activities, we are expanding the team. We are looking for individuals to work with us as business partners supporting clients' sustainable growth.

Job Description

Act as a strategic partner to clients, supporting their business success.

Create cross-sell and up-sell opportunities during client support processes.
Represent the consumer electronics industry as an analyst.
Promote innovation both internally and externally to respond swiftly to changing markets.

External

Understands and works with POS-related data with the client (gfknewron market, possibly also predict and/or consumer) and is the central point of contact
Ensures effective and efficient client training and onboarding of new customers.
Educates customers about the most relevant features/functionalities for their specific business needs.
Drives adoption rates (i.e. activation, reactivation and engagement) of gfknewron within client organization by demonstrating clear ROI to client to reach our high goals
Drives regular gfknewron usage with stakeholders in the client organization
Finds and builds, new user base for GfK offerings
Develops fact-based answers to complex key business questions. Co-develops use cases with clients that shows the value of GfK data and their outcome for the clients
Is a market expert for the handled category / industry segment
Delivers insightful high-level presentations and actionable recommendations to our clients
Coordinates client services locally (and regionally)
Co-identifies leads for cross sell and upsell opportunities with the client
Helps to improve renewal rate by demonstrating clear business outcome and value

Internal

Certified CSM (minimum gfknewron market) and knows the POS proposition in detail
Building solid market and deep POS knowledge
Ensures to be updated on relevant knowledge and has deep understanding of platform offerings;
Collects and provides feedback to product teams on functionality, features etc. of gfknewron platform as well as to ops and other teams on non-platform issues to drive better client experience
Collaborates with account management at the pre-sales and renewal stages, co-identifies sales leads
Collaborates with other business unit teams to identify opportunities for strategic assignments
Coordinates internal client services nationally (and internationally)
Validates / conduct QC to guarantee GfK seal of quality

Qualifications

Business understanding in durable consumer goods markets and related Retail
Interest and expertise for Consumer Electronics product categories and markets
Ideally 2 years of experience in consulting, market research, product management of durables or equivalent business units
Excellent (country language) and very good English language skills
High level presentation and communication skills, client-centric approach
Proactive and consistent engagement with multi-disciplined teams
Co-ordination and decision making of how to achieve client outcomes and organisation goals
Driving delivery of results for clients & GfK across diverse cultures, mind sets, disciplines, and influences
Passion, dedication, and commitment
Creativity and the ability to address real-world business problems analytically
Eagerness to learn, open mindset, team spirit, and an entrepreneurial attitude

Additional Information

Our Benefits

Flexible working environment
Volunteer time off
LinkedIn Learning
Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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