Artist Partnership Manager, Asia - Music, TikTok

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the Team:
TikTok continues to unlock opportunities for artists and labels, with a brilliantly engaged community who love to build connections with artists and their music. The Artist Partnership team is working globally and locally with artists, managers and labels to unleash the promotional and marketing power of TikTok, helping artists to secure success on the platform, music streaming, hit charts and brand collaborations.
Responsibilities:
- Build and maintain strategic relationships with top artists, labels, and other key stakeholders across Asia to strengthen TikTok’s position in the regional and global music ecosystem
- Collaborate with cross-functional teams to achieve shared objectives and drive company growth
- Deliver A&R approaches that are both data-driven and creatively inspired
- Plan and execute impactful music events, activations, and partnerships, ensuring alignment with both global and regional strategies
- Monitor and analyze market trends, artist performance metrics, and competitive dynamics across Asia to inform strategic decisions and optimize partnership outcomes

Qualifications

Minimum Qualifications:
- Deep understanding of the music landscape in Asia, including knowledge of local and global market dynamics, key players, and cultural trends
- Extensive knowledge of the TikTok ecosystem and current music trends, with a strong network of relationships with artists, labels, and media
- Full proficiency in English, both verbal & written
Preferred Qualifications:
- Min. bachelor's degree from any major
- 5+ years of experience in partnerships, business development, or related roles within the music or entertainment industry, ideally with experience in multiple Asian markets
- Proven ability to manage projects independently, with the capability to lead and handle multiple time-sensitive, cross-functional tasks under tight deadlines
- Demonstrated excellence in collaboration and relationship-building with both internal teams and external stakeholders across diverse markets
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.