Associate Director, Marketing Lead, Onureg Marketing

Bristol Myers Squibb (Tokyo, 日本) フォロー 13時間前

Working with Us
Challenging. Meaningful. Life-changing. Those aren’t words that are usually associated with a job. But working at Bristol Myers Squibb is anything but usual. Here, uniquely interesting work happens every day, in every department. From optimizing a production line to the latest breakthroughs in cell therapy, this is work that transforms the lives of patients, and the careers of those who do it. You’ll get the chance to grow and thrive through opportunities uncommon in scale and scope, alongside high-achieving teams rich in diversity. Take your career farther than you thought possible.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. Read more: careers.bms.com/working-with-us.

Position Summary
Marketing Lead of Onureg Marketing is a core member of the Onureg brand team, responsible for driving in-line marketing and promotional strategy for healthcare practitioners and ensuring tactic execution to achieve brand objectives for Onureg (AML maintenance therapy, new launch) and other established brands in Hematology.

The Marketing Lead owns the end-to-end HCP customer journey and strategy that ladders into overarching brand strategy. This individual maintains a deep understanding of HCP customer needs in Hematology and leverages insights and analytics to build an omnichannel strategy. The Marketing Lead collaborates closely with cross-functional leaders (Medical, Access, WCC) to ensure strong strategic planning and execution.

This individual reports to the Brand lead of Myeloid TA and leads a team of HCP marketers to ensure growth of the brand and best meet customer needs.

Key Responsibilities

Strategy Development

Builds and delivers the brand strategy in Onureg and others and plan that drives success and growth of the brands
Fosters collaborative working relationships with the Brand lead, other marketing leads and cross-functional brand team members to ensure creation of a unified brand strategy
Integrates insights from customer analytics models and market research to develop HCP customer journey, customer segments and create tailored omnichannel strategies, optimizing channel selection
Leverage omnichannel capabilities and rapid, personalized content creation processes to enhance customer experience and engagement
Utilizes engagement and performance feedback to improve customer engagement strategies and campaigns
Defines success for the customer (HCP/Patient) segment

Execution Excellence

Leads team of Marketing to deliver on Brand objectives
Manage national TLs to plan and execute national seminars and web-seminar to deliver Dr-to-Dr message.
Plans and delivers content across personal and non-personal channels
Effectively partners with AORs to provide clear guidance, expectations, and feedback to ensure excellence in strategic planning and execution of tactics
Work with analytics and market research teams to define and implement performance metrics

Required Qualifications & Experience

Prior marketing experience with a track record of leading and executing customer-focused marketing strategies
Experience in Oncology/Hematology preferred.
Knowledge of HCP customer journeys, patient customer journeys, preferences, and needs
Communication to manage co-promotion partners
Fluency in interpreting analytical models and ability to translate analytics from I&A teams into actionable strategies
Familiarity with omnichannel capabilities strategy
Ability to navigate and build relationships across teams and Functions (e.g., Medical, Access, Sales)
Ability to adapt and collaborate with WCC centers of excellence and agile processes (e.g., modular content production process)
Demonstrated leadership experience and ability to lead teams

Key competencies desired

Customer oriented mindset

Adopts an customer-focused mindset
Deeply understands HCP journey, patient journey, and experience
Understands HCP segments and attitudes
Understands customer segments and attitudes
Demonstrates ability to deliver on customer needs and optimize customer experience
Exhibits genuine care for customers

Scientific expertise in cancer treatment

Has deep knowledge of specialty care (Oncology or Hematology preferred), clinical landscape
Understands regulatory guidelines and landscape
Has a strong learning mindset and passion for science. Prioritizes staying current with the latest data

Commercial excellence

Has in depth knowledge and experience with key Commercial processes and capabilities (customer journey development, strategy development, brand planning, channel optimization, tactical execution, content development, content planning & execution, MLR review)
Has experience creating Omnichannel Strategies
Applies best of Commercial capabilities to customer engagement
Adopts evolving technology to be able to provide better user experience for customers
Identifies industry trends and improves Commercial capabilities

Analytical fluency

Demonstrates strong analytical skills and ability to interpret insights from data and analytics
Drives sophisticated analytics, along with BI&A partner to understand customer segments and inform customer journeys
Partners with BI&A to understand omnichannel preferences for different customer segments
Maintains a robust set of metrics / KPIs in partnership with Business Insights and Analytics (BI&A) to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies
Demonstrates strong analytical skills and ability to interpret insights from data and analytics
Drives sophisticated analytics, along with BI&A partner to understand customer segments and inform customer journeys
Partners with BI&A to understand omnichannel preferences for different customer segments
Maintains a robust set of metrics / KPIs in partnership with BI&A to track omnichannel campaign performance and ensure a feedback loop to inform on-going omnichannel strategies

Teamwork/agile

Fosters a collaborative environment and creates strong rapport to effectively partner with cross-functional stakeholders
Demonstrates ability to work in a flexible and agile in operating model, adapting to changing brand priorities
Embraces changes and leads on new ways of working
Holds integrity and good judgment in navigating compliance in accordance with BMS policies and procedures

Leadership/ enterprise mindset

Demonstrates an ability to influence matrix organization and problem-solving mentality
Demonstrates an ownership mindset of brand, across all functions and customer types
Demonstrates ability to drive long term brand strategy
Invests in developing talent

If you come across a role that intrigues you but doesn’t perfectly line up with your resume, we encourage you to apply anyway. You could be one step away from work that will transform your life and career.

Uniquely Interesting Work, Life-changing Careers
With a single vision as inspiring as “Transforming patients’ lives through science ”, every BMS employee plays an integral role in work that goes far beyond ordinary. Each of us is empowered to apply our individual talents and unique perspectives in an inclusive culture, promoting diversity in clinical trials, while our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

On-site Protocol

BMS has a diverse occupancy structure that determines where an employee is required to conduct their work. This structure includes site-essential, site-by-design, field-based and remote-by-design jobs. The occupancy type that you are assigned is determined by the nature and responsibilities of your role:

Site-essential roles require 100% of shifts onsite at your assigned facility. Site-by-design roles may be eligible for a hybrid work model with at least 50% onsite at your assigned facility. For these roles, onsite presence is considered an essential job function and is critical to collaboration, innovation, productivity, and a positive Company culture. For field-based and remote-by-design roles the ability to physically travel to visit customers, patients or business partners and to attend meetings on behalf of BMS as directed is an essential job function.

BMS is dedicated to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace accommodations/adjustments and ongoing support in their roles. Applicants can request a reasonable workplace accommodation/adjustment prior to accepting a job offer. If you require reasonable accommodations/adjustments in completing this application, or in any part of the recruitment process, direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

BMS cares about your well-being and the well-being of our staff, customers, patients, and communities. As a result, the Company strongly recommends that all employees be fully vaccinated for Covid-19 and keep up to date with Covid-19 boosters.

BMS will consider for employment qualified applicants with arrest and conviction records, pursuant to applicable laws in your area.

If you live in or expect to work from Los Angeles County if hired for this position, please visit this page for important additional information: https://careers.bms.com/california-residents/

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