Brand Manager, hematological cancer

Key Responsibilities:

• Support the launch planning and commercialization of Belamaf for Multiple Myeloma in Japan.

• Develop commercial materials to support the key message strategy.

• Work as part of a cross-functional team to ensure alignment across medical, sales, business excellence, market access, clinical development, regulatory, supply chain, communication, compliance, legal, and finance, both in terms of launch planning and effective implementation.

• Understand customer needs, market dynamics, and landscape insights.

• Communicate brand tactics for flawless implementation and motivate the sales team.

• Elevate and resolve issues, including those related to performance and governance.

• Assist in creating training strategies for sales representatives and collaborate with relevant functions.

• Promote the effective use of digital support tools such as MR+, MR Co-pilot, and NBA in the field.

• Plan and create commercial booths at the major congresses.

• Build and manage GSKpro website and patient websites.

• Plan and execute Disease Awareness Campaigns (DAC).

• Manage advertising and promotional (A&P) budgets.

• Support sales liaison activities.

Basic Qualifications: Experience:

• Minimum of 2 years of experience in marketing.

• Minimum of 5 years of experience in Sales, Marketing, and/or Medical in the pharmaceutical industry.

Education/Certification/Language:

• Bachelor’s degree.

Preferred Qualifications: Experience:

• Experience in a direct customer-facing role (e.g., field sales, account management, sales liaison, MSL, etc.).

• Product launch experience.

• Digital marketing experience.

• Experience leading cross-functional teams or brand management.

• Experience executing launch/marketing plans with sales and commercial excellence teams.

• Experience developing sales training, promotional, and non-promotional materials.

Education/Certification/Language:

• Bachelor’s degree in business, medicine, or a related discipline.

• Business-level proficiency in both Japanese and English (written and spoken).

Skills:

• Strong performance mindset with a proven track record of delivering results.

• Basic knowledge and capabilities in finance, including forecasting.

• Strong leadership and project management skills to lead projects in a complex business environment.

• Ability to utilize insights from key customers (third parties, HCPs, patients) to drive key marketing decisions and forecasts.

• High governance mindset and understanding.

• Team player.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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