BtoB Marketing Manager Candidate - B2B Business Planning Department (B2BD)

Job Description:

Business Overview

Rakuten Group’s mission is to contribute to society by creating value through innovation and entrepreneurship. We provide over 70 various services such as an online shopping mall “Rakuten Ichiba", an online travel service “Rakuten Travel”, and online banking service “Rakuten Bank” as well as others including pro-sports businesses.

Department Overview

The B2B Business Planning Department you will be assigned is a corporate organization that brings together cross-business divisions such as corporate planning, HR, general affairs, and legal affairs under the direct control of the vice president.

Based on the company-wide strategy, we plan and execute measures that involve executives, measure effects, and formulate improvement measures.

Using your experience, we can be involved in the business from the upstream process to execution.

Position:

Why We Hire

You will be responsible for leading the branding and marketing strategy planning and implementation of Rakuten BtoB Services as a whole.

You will be responsible for identifying current BtoB marketing issues from a company-wide perspective, building an optimal system for dealing with customers across businesses and a framework for continuous improvement, and accelerating the growth of our BtoB Services.

Position Details

- Planning and implementation of B2B marketing strategies to expand brand awareness

- Planning and execution of CRM strategy utilizing customer data

- Planning and directing the production of creative and content for LPs, banners, etc.

- Operation of PDCA cycle for effectiveness measurement using various marketing tools

- KGI/KPI formulation, budget allocation and numerical value management for each measure necessary to achieve them

Work Environment

This division is a small elite unit led by a senior managing executive officer who has held senior management positions at major foreign IT companies. Members' backgrounds are diverse, including subsidiary executives, public infrastructure, major IT, major manufacturers, trading companies, and start-ups.

We offer many opportunities for members with diverse backgrounds to demonstrate their individuality, skills, and creativity as they propose company-wide strategies to management, plan specific measures based on those strategies, create new programs and services for corporate clients, and design new regulations and operations.

Mandatory Qualifications:

- Experience in marketing multiple toB products with different life cycles

- Experience in data-driven marketing using CRM analysis

- Experience in problem identification and KPI improvement through data analysis

Desired Qualifications:

- Experience and skills in launching new businesses, alliances and M&A

- Experience and skills in planning toB services and launching cooperative services

- Experience and expertise in system design and system development for point programs, etc.

- Experience and expertise in digital marketing

- Experience and knowledge of platform business

- Experience and skills in project management

- MBA

Others Information:

Additional information on Location

Futako Tamagawa Rise Office

Additional information on English Qualification

Business level English and Japanese language skills are required for this role.

*TOEIC score of 800 or above is required

#business #strategyplanning #operationdiv

Languages:

English (Overall - 3 - Advanced), Japanese (Overall - 4 - Fluent)