Dr.Ci:Labo EC Manager

Description
Kenvue is currently recruiting for:
Dr.Ci:Labo EC Manager
This position reports to the Senior Manager and is based at Tokyo.
Who We Are
At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including Aveeno®, BAND-AID® Brand Adhesive Bandages, Johnson's®, Listerine®, Neutrogena®, and Tylenol® that you already know and love. Our global team is made up with 22,000 diverse and talented people, passionate about insights, innovation and committed to delivering the best products to consumers. With expertise and empathy, being a Kenvuer means to have the power to impact life of millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage. Join us in shaping our future - and yours.
About Dr.Ci:Labo brand
Dr.Ci:Labo (DCL) is *Japan's No. 1 doctor's cosmetics brand based on dermatological science, developing skincare products to address a wide range of skin problems and concerns. Dr.Ci:Labo develops skincare products that address a variety of skin problems and concerns. Our brand also communicates with customers and sells its products through multiple channels, from counseling at department stores to drugstores (wholesale), e-commerce (EC), and call (Tsuhan contact center).
*2021 Share of doctor cosmetics by company (value), according to TPC Marketing Research, Inc.
In this position, you will be responsible for planning and leading the growth strategy of the EC business, which has been identified as a channel for rapid growth in the company's business strategy, in the direct-to-consumer (D2C) business of DCL, which accounts for 70% of the brand's sales and has direct customer data, in order to maximize light user retention and sales. We are looking for a person who can help us to acquire, retain, and maximize sales of light users. We will strategically enhance all EC channels and digital to achieve light user acquisition, retention, and a profitable business model.
What You Will Do
1. Lead and execute DCL EC growth strategy to maximize and grow EC business.
・ Increase and retain light users based on CRM data analysis and insights as growth strategy.
・ Develop and implement strategies and measures to convert acquired light users into loyal users who will continue to purchase from us, and work to efficiently and continuously expand the business through a PDCA cycle
・ Develop EC/Digital strategy based on the company policy and DCL's brand strategy
・ To achieve business goals and targets, gather necessary data and figures from own departments and divisions, finance, supply chain, etc., based on the EC/Digital strategy, and conduct data analysis based on them to reflect them in the planning
・ Design and drive the digital communication strategy with a focus on EC media (own EC, social media, email, etc.), and plan, lead, and execute campaigns and projects on the EC site
2. Based on the company/brand strategy, collaborate with Sales Strategy, CRM, Marketing (product & concept development and new customer acquisition), Finance team, etc. to collaborate to develop/realize strategies, develop sales forecasts and budget plans, and proactively lead execution
3. Achieve KPIs and manage forecast and the daily PDCA cycle of the EC business, while conducting direct analysis of EC site data to leverage the strengths of the EC business
4. Proposal and presentation of EC business measures to the leadership team.
5. Direct reports of 4-5 members
Career Path
Kenvue supports career development with ownership. Through our internal application system, it is possible to challenge for positions not only in Japan but also opportunities in overseas. The following are just a few examples of career paths that can be considered.
・ Manager, Dr.Ci:Labo Sales Strategy EC
・ Manager, Dr.Ci:Labo Brand Marketing
・ Senior Manager, EC/Digital
・ Manager, Brand marketing for Consumer Health products
What We Are Looking For
Required experience and skills
・ 4 years of digital marketing experience (in-house/consulting firm/3 rd party EC companies are all acceptable)
・ People management or project lead of 2 people
・ Native level Japanese
・ Entry level or above English (business level English is plus)
Preferred experience and skills
・ Knowledge of customer journey in FMCG industry
・ Consistently implementing measures from planning to execution based on goals/numbers and strategies
・ People management of 4 people
・ Digital marketing using CRM
・ Experienced in D2C business is a plus
Required Competencies and Skills
・ Strong leadership to formulate strategies and measures by working backwards from the goal, and to lead the team and execute actions in a hands-on while involving cross-functional stakeholders.
・ In-depth consumer understanding skills
・ Data analysis skills
Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, protected veteran status, or any other legally protected characteristic, and will not be discriminated against on the basis of disability.
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