Consumer Marketing 担当 / Consumer Marketing - Core Printing

Bristol Myers Squibb (Shinagawa, 日本) フォロー 8日前

今すぐ適用する

Consumer Marketing 担当 / Consumer Marketing - Core Printing

Description -

◆業務内容：

コアプリンタービジネス（ホームプリンター等）を中心としたコンシューマーマーケティングを

担っていただきます。

＜具体的には＞

・Core Printingビジネスの様々なMarketing（デジタルマーケティングや従来の広告施策等）戦略立案、実行

・国内外の他部署（セールス、製品部等）と協業しJapanのCore Printingマーケティング担当として業務を遂行する

・オンライン広告出稿に関する立案、実行、ROI分析等

・市場分析、顧客分析、競合企業分析等

下記経験がなくても「コンシューマーマーケティングの経験を積みたい」「外資系マーケティングの

スキルを身につけたい」など積極的にチャレンジしたい方歓迎です！

＜求める要件＞

・オンライン広告に関する経験、知見

・ECビジネス経験があれば尚可

・Marketing経験があれば尚可

・英語でメール、Chat、ミーティング対応が可能な方（流暢ではなくてもＯＫ）

＊今後、英語スキルを伸ばして行きたい方歓迎です。

・ビジネスの状況から必要なStrategyを導き出すCritical Thinkingスキル

・社内の他部署や、ＡＰＪチームとバーチャルで協業できる方

・新しいやり方やビジネス状況の急激な変化に対応できる柔軟さ

Singaporeとのやり取りも多く、フラットな組織であるため、外資系Marketingに求められる

ビジネススキルが身に付きます。

ECビジネスの経験、コンシューマー向けマーケティング経験を得ることができます。

＜応募書類＞

職務経歴書（日英）、履歴書（写真不要）

#Post_L

Job Summary
• This role is responsible for creating, managing, and optimizing marketing campaigns in a specific country, encompassing digital and traditional advertising channels. The role conducts comprehensive market research, collaborates with cross-functional teams to develop go-to-market plans, and ensures alignment with the company's business objectives. The role also involves tracking and reporting marketing metrics, ensuring compliance with local regulations, and leading moderate to high complexity projects to support operational and strategic plans.
Responsibilities
• Creates, manages, and optimizes marketing campaigns in assigned country across various channels, including digital marketing and traditional advertising.
• Conducts thorough market research to identify opportunities, market trends, customer behavior, and competitor activities within the designated country or region.
• Collaborates with cross-functional, cross-organizational teams and agencies in the development and execution of go-to-market (GTM) plans and budgets.
• Implements and secures approvals for comprehensive marketing strategies that align with the company's overall business objectives.
• Manages delivery of pre-determined localized marketing materials and content by collaborating with relevant teams.
• Tracks and reports marketing metrics and KPIs to measure the effectiveness of campaigns, making data-driven decisions to optimize marketing efforts.
• Develops closed-loop post- analyses for marketing programs and identifies indicated actions.
• Performs marketing support activities like CRM update, accrual management, collateral fulfillment etc. as needed.
• Ensures that all marketing activities adhere to local regulations and compliance standards.
• Leads moderate to high complexity projects, delivering professionally written reports, and supports the realization of operational and strategic plans.
Education & Experience Recommended
• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 4-7 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field or an advanced degree with 3-5 years of work experience.
Preferred Certifications
NA
Knowledge & Skills
• Analytics
• Business Development
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Salesforce
• Social Media
• Thought Leadership
Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity
Impact & Scope
• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.
Complexity
• Responds to moderately complex issues within established guidelines.
Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Japan)

Travel -

Not Specified

Relocation -

Equal Opportunity Employer (EEO) -

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

If you’d like more information about HP’s EEO Policy or your EEO rights as an applicant under the law, please click here: Equal Employment Opportunity is the Law Equal Employment Opportunity is the Law – Supplement