Consumer & Shopper Insights Manager

Consumer & Shopper Insights Manager

Location: Tokyo

About the job

At Sanofi Consumer Healthcare, we build trusted and loved brands that connect with hundreds of millions of consumers worldwide. Our mission is to enable better self-care for individuals and communities, while also contributing to a healthier planet. We strive to act as a force for good by integrating sustainability along our business and employees’ mission and operate responsibly from both a social and environmental point of view. To achieve this, we need people who can shape the future of our business and help us on our journey to becoming the best fast-moving consumer healthcare company in and for the world.

As a strategic partner, to be responsible for all consumer and shopper research, data and information and actively support the marketing and management teams in making sound decisions, from a consumer perspective when planning, developing, executing and evaluating.

To keep abreast of new research methods and data sources in response to constantly changing consumer behavior and the technological environment. And to improve the quality of the data and information collected by adopting the most appropriate and up-to-date methods and processes.

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

Plan and manage the most appropriate research projects for the category or brand for which he/she is responsible in the medium to long term, within the agreed budget.

Plan, conduct, analyze and report on research that fits the marketing challenge and provides clear answers to the challenge through research.

As a strategic partner, proactively support the marketing and management team's decision-making with data and information from a consumer perspective.

END RESULTS EXPECTED (why is it done/impact)

Provide marketing teams with appropriate research solutions to their challenges and objectives.

Enable the team to make winning decisions with a higher probability of success

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

Lead research capability increase by improving/developing research method and process in order for marketing to make sound decisions in a fast-changing business environment.

Manage research agencies to increase cost effectiveness and agility and without sacrificing quality of their services.

END RESULTS EXPECTED (why is it done/impact)

Develop and strengthen research method and process to meet current changes of consumer environment, and research technology

Achieve cost effectiveness and agility through research projects.

MAJOR DUTIES & RESPONSIBILITIES (what the job does)

Contribute to strategy building and tactical planning based on data and information, including research results.

END RESULTS EXPECTED (why is it done/impact)

Proactively support the marketing team to develop consumer-centric and fact-based strategies and tactics.

About you

& Skills>

Advanced knowledge on marketing research and market data

Basic knowledge on business and marketing

Advanced business skills (critical / logical thinking, problem solving, flexibility, multitasking, project management, etc)

Advanced marketing research skills (planning, analyzing, reporting, etc)

Advanced communication skills in English and Japanese

Working experience as a researcher or analyst in a marketing research or brand agency or manufacturer, AND, a foreign company.

Research or analysis experience for FMCG industry

Brand & Innovation (Consumer and Shopper Marketing)

Operating Budget: Confidential

Number of direct reports: 1

Other Measures (if relevant), i.e., advertising budgets, major accounts, contractors: N/A

Why choose us?

Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.
Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs and at least 14 weeks’ gender-neutral parental leave.

Pursue Progress. Discover Extraordinary.

Progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. You can be one of those people. Chasing change, embracing new ideas and exploring all the opportunities we have to offer. Let’s pursue progress. And let’s discover extraordinary together.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!

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