Creator Manager - TikTok Gaming
Responsibilities
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.
About the team
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
The Creator Manager will be part of the TikTok Gaming Creators team responsible for managing and growing Gaming creators for Japan (JP) on TikTok, developing and championing best practices in 1:1 management to support various product and creative strategy needs. This role will report into the Lead of TikTok Gaming Creators, whose remit includes best-in-class management of our emerging, established and top gaming creators in Japan, as well as developing a global, scalable approach to strategic partnerships with our top creators around the world, working closely with other regional teams.
Responsibilities
- Review, select and onboard eligible creators based on centrally aligned eligibility criteria, alignment to business priorities while also considering exception criteria, content priorities, reactive opportunities, and portfolio capacity.
- Host creators in person and/or online to share best practices, vertical content strategies, and product updates as well as answer questions and foster connections.
- Use dashboards and automated weekly reports to understand portfolio performance and build data-informed content strategies to educate creators on relevant new product features and tools using resources from the Creator Development Team.
- Collect feedback and needs from the creator pool to share with XFN teams including Product, Creator Research, Content Strategy & Policy, Publishers Pillar, and TikTok Overall. Establish and support feedback loops.
- Monitor any sensitive, urgent, or repeat issues facing managed creators related to their on-platform content performance. Partner with XFN to understand and advocate for regional account support needs and feedback.
- Identify key case studies and examples from managed Creators in the JP region to be highlighted in education initiatives and creator campaigns.
- Collaborate with key cross-functional partners, especially Marketing, Public Policy and Comms teams, on initiatives related to advocacy.
- Draft proposals and strategies in collaboration with the wider central creators team for initiatives that could support TikTok's DEI, XFN campaigns and innovation.
Qualifications
Minimum Qualifications
- BS/BA and 3+ years working experience focused on the creator and content ecosystem, ideally with experience at other top content, entertainment and social media/influencer platforms or companies or relevant industries.
- Previous experience managing creators.
- Strong track record of working across teams, organizational structures, geographies to drive impact.
- Exceptional creator/partner management capabilities.
- Fluent English and Japanese would be required to work with stakeholders.
Preferred Qualifications
- Exemplary interpersonal, analytical skills.
- Strong documentation, presentation, and communication skills.
- Experience working in a cross-functional environment as a consensus builder across disparate business units with occasionally conflicting KPIs.
- Experience working in the Video Gaming industry.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
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