Customer Acquisition Assistant Manager candidate - Fashion Business Department (C&M)

Job Description:

Department Overview

Rakuten Fashion is a fashion e-commerce site that handles a wide range of items, mainly from select store brands such as BEAMS and UNITED ARROWS.
Our mission is not only to expand the scale of sales, but also to become a platform that maximizes the value and appeal of brands to end users.
As the demand for EC is increasing, we are expanding our business investment and aiming for significant growth.
Rakuten Ichiba is one of the largest e-commerce services in Japan, but Rakuten Fashion is still in the position of chasing other companies.
We are now looking for new members to expand our marketing team, which is responsible for the growth of this service.

Rakuten Fashion marketing team is still growing, and the environment is like a start-up with a lot of uncertainty. Each person is responsible for a wide range of tasks, and if you raise your hand, you can take on any new challenges. We are looking forward to hearing from venture-minded individuals who can find their own solutions in the midst of uncertainty, without being bound by existing frameworks, while taking advantage of the large resources of the Rakuten Group.

Position:

Why We Hire

To strengthen our structure for further business expansion.
While making the most of Rakuten's membership and eco-system, you will be required to take a broad range of ownership while involving stakeholders inside and outside the organization.

Position Details

You will lead the strategy, planning, and execution of new customer acquisition from a long-term perspective in accordance with the marketing goal of increasing the number of purchasers of the RakutenFashion.
You will be involved in identifying and resolving issues related to new customer acquisition while interacting with a wide range of stakeholders in the organization, and in the future you will also be responsible for managing members of the team. We are looking for a leader who can promote new customer acquisition, including new methods, without being bound by existing methodologies.
Key Responsibilities
- Strategy development, target design, management, and execution
- Cost management and optimization
- Analyze data and maintenance of data environment
- Increase sales by acquiring new users and promoting the use of apps
- Implement TV commercials, etc. to increase awareness
- Study and proposal of other measures to acquire new customers

Mandatory Qualifications:

- In-depth knowledge of performance marketing
- Experience in programmatic advertising (search ads, display ads, etc.)
- Experience in team management and training of team members
- Positive attitude to lead a team
- Experience in discovering issues by oneself, proposing and implementing solutions
- Experience in planning, executing, and verifying data-based policy studies.
- Experience managing an advertising agency

Desired Qualifications:

- Experience in executing SEO initiatives, SNS initiatives, and TV commercials
- Experience in other customer acquisition activities
- Project management experience in system implementation, etc.
- Data output skills using SQL.

Others Information:

Additional information on Location

Tokyo Head Office

Additional information on English Qualification

TOEIC score of 800 or higher (or proof of a similar level of English language qualification, or proof of a university degree or higher from an English-speaking country)
If you have the same level of English proficiency, you can apply even if you do not meet the above requirements.

#business #marketing #commerce #RakutenFashion

Languages:

English (Overall - 3 - Advanced)