Data Analyst

Company Description

Publicis Groupe is the largest (by market cap) agency group in the world. Over the past three years our Japan Media team has won numerous pieces of business, making us the one of the fastest growing agencies in Japan and we are now looking to expand the team. This represents a great opportunity to join a fast moving, award winning media team, that offers massive potential for career growth, the opportunity to work overseas via our Work Your World programme, a leading SDG programme and many more career and life expanding programmes.

Job Description

Role Overview:

We are looking for a data analyst to join our team working across two key pieces of business for Publicis Media – Spotify and Haleon. In this role, you will be expected to support the analysis of large data pools to extract insights that lead to in depth understanding of media performance. You will also be required to help to support and present key findings to clients, where necessary.

Key Responsibilities:

Data Extraction & Analysis:
Extract data from various databases, including Google Analytics and direct sources from publishers/vendors.
Monitor and extract key data points to produce clear, concise, and client-friendly reports and analyses.
Utilize data visualization tools to create interactive and intuitive reports for clients and internal teams.
Data Credibility & Communication:
Serve as the primary contact for all data-related inquiries and issues regarding data credibility.
Ensure accuracy and reliability in all data reported to clients and internal teams.
Communicate complex data insights in an understandable manner, tailoring the presentation to different audiences
Reporting System & Process:
Develop and maintain a reporting system and process that enables planners and clients to understand media performance.
Facilitate comparisons between different media channels to optimize campaign strategies.
Collaboration & Framework Development:
Work with regional and global counterparts to establish a local framework for KPIs and reporting.
Collect and manage automation for reporting to produce globally agreed upon reports.

Specific Skills requirements:

Google Analytics Expertise:
Demonstrate a strong understanding of Google Analytics and its reporting functionalities.

Proactively recommend KPIs that align with campaign objectives and client goals.
Stay updated on the latest features and best practices in Google Analytics to continuously improve reporting and analysis.
Excel Proficiency and Google sheet:
Utilize advanced Excel functionalities, including pivot tables, to present data effectively.
Create dynamic and visually appealing reports that aid in decision-making.
Develop Excel-based tools and templates to streamline data analysis and reporting tasks.

Qualifications

Have at least 2+ years experience
Data processing/analysis related to various media data
Data analysis skills: Analyze viewership, readership, click-through rates, and other figures to optimize media selection and advertising distribution.
Client facing/presentation (including document preparation)
Collaboration with external partners
Communication skills: Able to communicate with a variety of people in order to plan and communicate with clients regarding requirements, budgets, negotiations with media companies, etc.
Native Japanese and Business English (TOEIC score 800 or above)

Additional Information

What Publicis Groupe can offer you

Be a part of the Publicis Groupe family - one of the world’s most progressive and dynamic modern communications businesses enjoying all the perks that come with our network offering:

· A hybrid, full flex work style, with 3 days a week spent meeting your clients and/or colleagues face to face.

· Extensive Learning & Development opportunities, including more than 15,000 learning programs via our online learning platform Marcel Classes

· Work Your World program enabling employees the flexibility to work from anywhere in the world for up to 6 weeks per year

· A culture of open feedback and support to reach your goals through our Career Conversations program

· Access to our Global AI Platform, Marcel, connecting Publicis Groupe employees with opportunities for advancement and collaboration with our global network

· And many more benefits, including a range of leaves, health related support, and so forth.

#LI-Hybrid

Publicis Groupe believes that our people are our greatest asset. Our people are chosen for their skill sets, their ethics and professional qualities without any exclusion, preferential treatment, or discrimination. We are proud to be an equal opportunities employer and do not discriminate by reason of age, gender, gender identity, race, sexual orientation, nationality, religion or disability or any other difference. We encourage applications from all qualified individuals and will provide appropriate assistance for candidates who may need other considerations or adjustments throughout the recruitment process upon request.

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