Digital Marketing Specialist - Japan

We’re looking for an experienced Digital Strategist with excellent English to join our global team. LSEG is a large, sometimes complex business - our goal within the wider LSEG Marketing Team is simple: to delight our customers and support business priorities.

The Digital Marketing and Automation Team partners with colleagues across the business to define and enable digital experiences that engage and inform our customers. If you enjoy being analytical, creative, and organized, all while working alongside a dynamic and supportive team, then we have an opportunity waiting for you!

Role summary:

This role will lead and optimise LSEG’s Japanese website, www.lseg.com/ja creating engaging experiences that attract visitors and drive conversions, ultimately supporting our business objectives.

As the Digital Localisation Specialist, you will collaborate with colleagues who may be based in different countries to publish and optimise digital experiences which raise awareness of LSEG’s thought leadership and drive high-quality leads in the local market. With your expertise in utilising insight data and tools, you will recommend new site capabilities to enhance user journeys, improve engagement and conversion. The site uses Adobe Experience Manager (AEM).

To excel in this position, outstanding Japanese and English language communication skills (written and spoken) are vital. Strong stakeholder and project management capabilities with attention to detail, flexibility and adaptability with a strong sense of ownership and accountability.

Highly motivated with a positive demeanour is also desirable. Additionally, being technically savvy, able to learn new concepts and technologies quickly would be an advantage.

What you'll be doing:

Handling the creation, updating and enhancements of web page content on the Japanese site
Working with a translation agency on localising website content
Reviewing translated materials - web pages, images, video transcripts, charts, documents - to ensure accuracy and consistency
Ensuring translated content is effectively optimised for SEO
Using a project management tool e.g. Workfront to organise and monitor translation projects, provide status updates to team members
Ensuring the website aligns to LSEG’s accessibility guidelines
Devising and implementing A/B tests to identify the optimal digital approach in local market
Using insights from tools like Google Analytics, Adobe Analytics and Glassbox to develop a strategy to optimise growth
Collaborating with the local marketing and business teams to support local initiatives
Preparing regular website performance reports to update management on progress and recommend opportunities to drive stronger performance
Supporting the Search Marketing team to localise and optimise local language paid search campaigns
Supporting ad hoc initiatives from other teams
Occasional calls outside regular business hours required to support global partners in other time zones
Conducting market research, competitor analysis and analyse user behaviour/journey to inform strategy and decisions

What you'll bring:

Excellent Japanese and English communication and influencing skills
Strong stakeholder management skills
2+ years of experience handling multi-language websites, translation projects, content authoring, SEO, analytics
Experience creating optimal web experiences and user journeys which follow best practice
Track record of designing and implementing data-driven digital strategies to drive traffic and conversion
Good understanding of responsive design principles and mobile-first strategies
Demonstrable knowledge of full digital marketing mix including SEO, SEM, A/B testing and personalisation, analytics, and reporting.
Exceptional attention to detail, highly organized, with strong prioritisation and project management skills
Dedicated and able to thrive in a fast-paced, high growth environment
Experience with Content Management System preferably Adobe Experience Manager
Experience using tools like Adobe Analytics, Google Analytics, Google Search Console and the Microsoft Office suite would be an advantage
Track record handling large-scale, sophisticated website projects
Familiarity with paid advertising platforms and social channels would be an advantage

What you’ll get in return:

An international environment with ample learning and development opportunities
A respectful, professional, workplace which encourages individual thinking
LSEG has a hybrid approach to workplace. This role has a blended workstyle (3 days in the office per week)
Onboarding training and buddy support

LSEG is a leading global financial markets infrastructure and data provider. Our purpose is driving financial stability, empowering economies and enabling customers to create sustainable growth.

Our purpose is the foundation on which our culture is built. Our values of Integrity, Partnership, Excellence and Change underpin our purpose and set the standard for everything we do, every day. They go to the heart of who we are and guide our decision making and everyday actions.

Working with us means that you will be part of a dynamic organisation of 25,000 people across 65 countries. However, we will value your individuality and enable you to bring your true self to work so you can help enrich our diverse workforce. You will be part of a collaborative and creative culture where we encourage new ideas and are committed to sustainability across our global business. You will experience the critical role we have in helping to re-engineer the financial ecosystem to support and drive sustainable economic growth. Together, we are aiming to achieve this growth by accelerating the just transition to net zero, enabling growth of the green economy and creating inclusive economic opportunity.

LSEG offers a range of tailored benefits and support, including healthcare, retirement planning, paid volunteering days and wellbeing initiatives.

We are proud to be an equal opportunities employer. This means that we do not discriminate on the basis of anyone’s race, religion, colour, national origin, gender, sexual orientation, gender identity, gender expression, age, marital status, veteran status, pregnancy or disability, or any other basis protected under applicable law. Conforming with applicable law, we can reasonably accommodate applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs.

Please take a moment to read this privacy notice carefully, as it describes what personal information London Stock Exchange Group (LSEG) (we) may hold about you, what it’s used for, and how it’s obtained, your rights and how to contact us as a data subject.

If you are submitting as a Recruitment Agency Partner, it is essential and your responsibility to ensure that candidates applying to LSEG are aware of this privacy notice.

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