Senior Manager for Creative strategy and Content Lead - Sparkling Flavours

Location(s):

Japan

City/Cities:

Tokyo

Travel Required:

Relocation Provided:

Job Posting End Date:

February 27, 2025

Shift:

Job Description Summary:

As a business, The Coca-Cola Company is constantly evolving – we develop new products, acquire great brands and pioneer new ways of doing things. We sell four of the world's top five non-alcoholic sparkling drinks and 3,600+ products in over 200 countries. Working here is more than working for the global beverage leader, it’s an opportunity to be a part of something that can positively impact the world. We’re accelerating our momentum to become a Total Beverage Company by putting people at the heart of our business and everything we do.

Job summary

The role of this position is to lead creative strategy and content delivery in marketing team, across global/regional/local brands from Flavored Sparkling and Energy in Japan, including but not limited to Sprite, Fanta, Dr. Pepper, Canada Dry, and Real Gold.

• To lead the development of consumer/market insight, brand communication strategy/ core propositions, and world-class executions
• To ensure that the Company has best-in-class agency partners, stewarding agency relationship - scope of work, rule of engagement, key deliverables and priorities, tracking against milestones, managing budgets.
• To help guide the development of integrated communications programs and plans (e.g., digital programs, immediate consumption programs, PR programs, etc.) to reflect and amplify the core creative idea, values, voice, personality and executional pillars.

What You’ll Do for Us:

• Guardian of brand health & communication: Define opportunities for brand building, and lead the strategy & plan development of Brand architecture, brand edge evolution, leading-edge campaign communication strategy/ Core creative idea/ execution planning, to unlock future brand growth and excite consumers to build Brand Love (i.e. Equity) and Brand Value (Transactions, Weekly+ Consumers, Baskets)
• Role model in setting-up, innovating, designing, and implementing new way of working , operation, and eco-system in the organization
• Build a strong NETWORKING organization to deliver high quality plans, resolving the constructive conflicts
  1) Partners with cross-functional team (including but not limited to Design, Connections, Consumer & Shopper Engagement, Digital, Media, Experiential), and external stakeholders (e.g. customers, bottlers, suppliers/ agencies) to come up with best and most innovative solution for consumer communication & experiences with the brand in fluid forms of content amplified at multiple connection points
  2) Work closely with the Global category community network to ensure local market dynamics are well reflected in global creative strategy development as well as to synergize with other markets for bigger enterprise-wise contribution with the scale, efficiency and expertise
  3) Agency Management/ evaluation/ Selection – manage deliverables of all agencies relative to key milestones; steward account, production and creative partners to ensure clarity and quality of deliverables, understanding of key priorities, milestones, budgets, legal and other system requirements; conduct upfront negotiations of fees based on scope of work and establish co-authored rules of engagement;review work of and relationships with agencies; determine opportunities for getting best-in-class talent, either through changes in current agencies or new agency pipelines

Qualifications & Requirements

• BA Degree qualified. Preferable Business/Marketing/Communication/Media Major
• +/-10 years of marketing and/or creative agency experience (Account, planning, Creative), with big global brands AND emerging local brands: Proven experience in leading campaign with holistic consumer marketing experience; market/business diagnostics, consumer in-depth insight identification, communication architecture strategy, campaign design/development, communication/ creative development (incl. digital)
• Intuitive understanding of the “soul” of brands—their ownable territories, their “power-bases”, the dimensions that represent the brand’s arsenal, in competition context and consumer languages
• Global communication skill, Fluent verbal and written English & Japanese
• Proven track record of leading complex projects with multiple brands x senior stakeholders
• Proven track record to set or lead a new process & organization
• Mindset & Behavioral attitude: Creative & Innovative (out-of-box), Positivity, Resilience, Empowerment, Influencing others/ strong interpersonal skills, Consumer empathy, strategic visioning, ability to establish trust and build partnership across teams and geographies, open minded and curious, Responsible with discipline

What We Can Do For You:

• Exposure to World Class Leaders: Availability to global technology leaders that will expand your network and exposure you to emerging technologies and techniques.
• Brand Reputation: You'll have the opportunity to work with over 200+ brands worldwide.
• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.

Join us in our journey to refresh the world and make a difference. Apply today!

Skills:

Analytical Thinking, Brand Architecture, Brand Positioning, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT Analysis

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.