Marcom Media Manager, Japan

Summary

Posted: Oct 23, 2024
Role Number:
200574930
Marcom is the creatively-led global team that supervises Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms! Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.As Marcom's Media Manager, you will be responsible for working with the agency and Apple’s internal teams in the planning and execution across all media platforms. You will have an understanding of media nuances and creative best practices in order to help drive strategy and measure success.

Description

You will be the Media expert within the team who will collaborate closely with internal and agency partners to launch and run advertising campaigns. Your responsibilities will include:- Assess and evaluate media plans, and flawlessly deploy paid media campaigns to ensure a strong and effective presence for the brand across all media channels (Broadcast, OOH, Digital, Social, Performance channels incl. Paid Search)- Be an authority in digital media and explore how Apple can reach new audiences via social and digital channels and platforms- Closely monitor our campaign KPI’s and oversee post campaign analysis, guiding how we approach our market for future campaigns- Support the creative development process, unearthing and contributing media insights to guide creative concepts through to execution. Through this, be a key partner for Advertising, Planning and the Creative team- Regularly evaluate our media approaches, identifying and testing new opportunities to expand our presence across new platforms and formats- Handle media budgets and scrutinize all media investment across channels and ensure that plans and estimates are reflected accurately in the financial process- Support and sustain an efficient engagement model and relationship with the media agency

Minimum Qualifications

• 10+ years of experience in a Media or Comms role, working on global brands
• Media knowledge with a strong focus on digital and social platforms
• Experience in crafting, executing and reporting digital media campaigns
• Business level written and verbal communication skills in English and Japanese

Preferred Qualifications

• Ability to judge creative media thinking, to understand Apple’s media principles and guidelines, in order to give constructive feedback to the agency
• Ability to lead project development discussions
• Leadership qualities and project management skills
• Ability to learn new processes and technology quickly
• Ability to work well and collaborate with others
• Ability to prioritize and work quickly and efficiently within very tight time frames
• A passion for the brand