OTC Assistant Brand Manager

Description
What you will do
Role Duty & Responsibilities
Brand Management
- Research & analysis
・Analyzes key performance indicators and financial reports such as brand sales and offtake
・Conducts consumer/market research to find new opportunity area and assess the size of prize
- Brand strategy development & execution
・Develop business growth strategy and gain cross-functional alignment to develop innovative and achievable business plans
・Develop longer term growth plan including brand evolution strategy
・Lead retail execution plan partnering with the sales strategy team & external distributor and cross-functionally with the commercial teams.
- Communication planning & execution
・ Develops campaign brief, eco-system, consumer advertising, and marketing programs via systematic assessment of market trends, unmet consumer needs, and competitive activity.
・ Design advanced communication and media plan based on deep consumer insight and media behaviors
・ Flawless execution of marketing campaign with sense of urgency
・ Displays skills in evaluating effectiveness of marketing tactics and return on investment to identify and provide input on potential areas for improvement
- Key brand index management
・Keep track of brand health through appropriate measurement tools
・Plans and forecasts sales
・Budget planning and tracking
What we are looking for
Related Experience & Behavior, Competency
- Consumer-centric & agile mindset
- Bachelor's degree and above with relative brand management experiences
- 5 years of Pharmaceutical or FMCG marketing experience
- Experience of working with external distributor is a plus
Expertise and Skills
- Cross-functional communication and project management skills with internal (i.e., enabling teams) and external stakeholders (i.e., regional MKT/agencies)
- Strategic thinking & analytical and problem-solving skills
- Ability to speak and write in English and Japanese fluently