Polident Senior Brand Manger
Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.
With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge and expertise, we’re uniquely placed to do this and to grow a strong, successful business.
This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special.
Job Purpose & Key Responsibilities
Work on 3 in 1 budget planning closely working with Area Marketing Lead, cross functional teams, and Marketing Director
Lead & manage assigned DAC brand projects as Polident lead, incl. closely working with brand manager looking after Retainer business within the brand.
Lead some important projects such as NPD and communication development with strong leadership, marketing capability, communication skills and learning agility.
Work closely with Global Category to develop and align strategies and plans
Assess the business opportunities in Japan and develop/execute/lead the NPD launches by global and cross functional collaboration.
Work closely with Shopper Marketing, Insight, Media, eCom, Digital, Finance, Supply, Regulatory, R&D and Medical.
Manage marketing communications/media plans of the assigned brand within the assigned budget
Manage the demand forecasting process of the assigned brands accurately
A&P budget & P&L management
Work as the manager of Retainer brand manager (not a direct report system-wise, but the role includes managing a brand manager, including performance evaluations and compensation, closely working with AML)
Required Skill, Experience, Etc.
Basic Qualification
Skill/competency:
Self-starter
Logical thinking
Financial acumen
Strong ownership and leadership skills
Analytical skills using multiple sources of data
Learning agility
Assertive communication
Flexibility and resilience
Teamwork spirit
Experience/Knowledge:
7+ years of experience in marketing, preferably FMCG.
Knowledge of consumer marketing
Experiences of leading new product launch projects
Knowledges of media planning, executions and tracking, especially in digital
Experience in research planning & analysis working with Insight team
Sales tracking such as Intage, and consumption forecasting experience
P&L management
Education/Language:
University graduate or above
Native level Japanese in writing/speaking
Business level English in writing/speaking.
Preferred Qualification
Experience/Knowledge:
Shopper marketing knowledge and experience (such as POSM/POP development)
Experience in TVCM development
Diversity, Equity and Inclusion
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.
We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.
We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/
At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.
Haleon is an Equal Opportunity Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.
Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.
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