Social Marketing Manager, Contractor

Every day, tens of millions of people come to Roblox to explore, create, play, learn, and connect with friends in 3D immersive digital experiences– all created by our global community of developers and creators.

At Roblox, we’re building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together, from anywhere in the world, and on any device. We’re on a mission to connect a billion people with optimism and civility, and looking for amazing talent to help us get there.

A career at Roblox means you’ll be working to shape the future of human interaction, solving unique technical challenges at scale, and helping to create safer, more civil shared experiences for everyone.

As Japan Social Marketing Manager, you will own the development and execution of social marketing strategies to build the Roblox brand and drive business results in Japan. This role focuses on crafting locally relevant content, building relationships with influencers, and handling campaigns that resonate with the Japanese audience.

This role is part-time contractor position for 20 hours per week.

You will:

Collaborate with the Head of Social Marketing and Head of APAC Marketing to plan and execute localized marketing campaigns and events.
Develop and manage content for local social media channels, including creating original content, localizing global assets, and curating content for a Japanese audience.
Build and nurture relationships with key YouTube and TikTok influencers in Japan, driving meaningful partnerships.
Monitor and analyze the performance of social media and influencer campaigns, using data to advise future directions.
Stay ahead of trends in Japanese culture and social media to build timely, relevant, and engaging content.

You have:

3+ years in marketing, with expertise in crafting, executing, and running brand social content and influencer campaigns.
A deep understanding of Japanese culture and social media platforms, with the ability to identify and leverage local trends.
Proven experience working with Japanese content creators/influencers in a professional capacity.
Native-level Japanese and fluent English proficiency.
Strong ability to track performance metrics and apply data-driven insights.
A keen eye for high-quality content and excellent execution.
Highly motivated, organized, and capable of working across teams and stakeholders in a fast-paced environment.

Roles that are based in our San Mateo, CA Headquarters are in-office Tuesday, Wednesday, and Thursday, with optional in-office on Monday and Friday (unless otherwise noted).

You’ll Love:

Industry-leading compensation package
Excellent medical, dental, and vision coverage
A rewarding 401k program
Flexible vacation policy (varies by exemption status)
Roflex - Flexible and supportive work policy
Roblox Admin badge for your avatar
At Roblox HQ:

Free catered lunches five times a week and several fully stocked kitchens with unlimited snacks
Onsite fitness center and fitness program credit
Annual CalTrain Go Pass

Roblox provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Roblox also provides reasonable accommodations for all candidates during the interview process.

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