Solution Sales Consultant for new advertiser - Rakuten Marketing Japan Department (C&M)

Job Description:

Business Overview

- The Commerce & Marketing Company includes commerce businesses such as "Rakuten Ichiba" and "Rakuten Fashion," which lead the e-commerce industry, as well as marketing-related businesses.

- The marketing-related businesses include "Rakuten Marketing/LinkShare," which provides comprehensive digital marketing solutions, "Rakuten Data Marketing," which offers marketing solutions utilizing Rakuten's big data, and "Rakuten Insight," which provides marketing research services, among other diverse marketing businesses.

- You will be placed in an environment where you can contribute to the core organization of the Rakuten Group, leading to your personal growth and career advancement.

Department Overview

- This position belongs to the "Marketing Partner Business" within the Commerce & Marketing Company, specifically to the "Rakuten Marketing Japan Department," which handles performance marketing solutions for corporate clients.

- The Rakuten Marketing Japan Department is at the forefront of sales, providing performance-focused advertising solutions to external clients.

- Unique solutions that only the Rakuten Group can offer include "marketing support utilizing over 100 million Rakuten IDs and associated purchase data (big data)," "utilization of AI products from overseas partners," and "provision of one of the largest affiliate/influencer platforms in the industry as our own network."

- We provide diverse and unique solutions to top domestic advertisers, including various Rakuten businesses, major domestic e-commerce, and Fintech clients, supporting their marketing from all angles.

Services Handled by the Department

- In addition to having a unique affiliate/influencer network, we handle cutting-edge digital marketing solutions from overseas partners that can be exclusively offered to Japanese companies.

- Since we handle our own products and similar solutions, you can build a deeper career as a marketing professional, unlike simple advertising agency businesses.

Examples of Services Handled

- Rakuten Marketing Platform (Group Resource)

- Rakuten Data (Group Resource)

- Rakuten SQREEM (Group Resource)

- Google Ads (utilizing Rakuten Data)

- Yahoo! Ads (utilizing Rakuten Data)

- META (utilizing Rakuten Data)

- Search Ad Optimization (FINCH from US) (Exclusive in Japan)

- Conversion Rate Optimization (Evolv AI from US) (Exclusive in Japan)

- Data Feed Optimization (Intelligent Reach from UK) (Exclusive in Japan)

- Marketing Mixed Modeling (Group Resource)

- Influencer Marketing (Own Platform)

- LinkShare Affiliate (Own Platform)

- TG Affiliate (Own Platform)

- Rakuten Affiliate (Own Platform)

Role of the Department

- This position belongs to the sales department within the Rakuten Marketing Department, providing solutions to new advertisers.

- Through solution-based sales, you will be involved in customer acquisition, solving customer issues using group assets, and developing services within your organization based on customer needs.

Position:

Why We Hire

- The Rakuten Marketing Japan Department is one of the core organizations within the Rakuten Group, specializing in B2B digital marketing, specifically internet advertising, with over 20 years of history.

- All employees are originally from Rakuten Group, Inc., and are committed to the growth of the entire group, aiming to make the rapidly growing advertising-related business the fourth pillar of Rakuten's business.

- As cookie regulations advance, we are looking for talent to achieve further business growth through full-funnel solutions utilizing first-party data (Rakuten ID data) based on factual purchase and credit card transaction information, unique global solutions not available in Japan, and our own media network.

Position Details

Specific Duties

- This position primarily focuses on acquiring new customers, handling new business negotiations obtained through inbound and outbound methods, proposals, orders, and project launches.

- The new sales department mainly handles negotiations to orders for appointments obtained through inbound, group company referrals, and outsourced partners. We conduct problem-solving sales based on hearing rather than product-out sales.

- There are various proposal targets, including various Rakuten Group businesses, major domestic e-commerce, overseas companies without a Japanese branch, municipalities, and manufacturers.

- Proposal products include our own platforms specializing in Affiliate/Influencer marketing, Google/Yahoo!/Meta/LINE ads, cutting-edge marketing solutions developed by our globally exclusive partners, Rakuten's BIG DATA, AI solutions, and other group knowledge. You will be responsible for planning, designing, proposing, and closing the optimal plan for solving customer issues and business growth.

- Competitors are mainly major domestic digital advertising agencies, but we make unique proposals utilizing Rakuten data and exclusive overseas tools.

- As the department that hears customer needs the most, you can also be involved in service development and restructuring based on those needs.

*Supplementary Information on Customer Value Provision/General Duties of the Department

- Extracting marketing issues of stakeholders and planning marketing strategies and tactics to solve them.

- Communication with internal and external stakeholders necessary for executing strategies and tactics.

- Creating execution plans through communication and managing progress during the execution phase.

- Operating and managing affiliate ads, influencer ads, listing ads, display ads, etc.

- Media planning centered on affiliate ads.

- Proposing improvements based on data (reporting, regular meetings with responsible customers).

- Planning communication strategies centered on creatives such as banners/LPs.

- Planning communication strategies (target, KPI, customer journey, media plan, etc.) through analysis of advertising effectiveness, market research results, customer/purchase data.

- Planning strategies, selecting media, operating ads, managing budgets, and reporting from a full-funnel perspective.

- Deep understanding of customers and discovering insights based on data analysis.

- Proposing and presenting in competitions.

- Actively solving customer issues using AI and the latest industry technologies.

Rewards/Attractions

- "Growth as a Digital Marketing Specialist within the Rakuten Group"

You will be placed in a privileged environment where you can immediately practice the marketing knowledge‘ circulating within the Rakuten Group, a leading internet company in Japan, as an employee.

- "Acquisition of Marketing Skills from Both Business and Agency Perspectives"

Rakuten Group has over 70 businesses (services). You can hone your skills from both the perspective of an agency business practitioner and a marketer of various Rakuten businesses.

- "Career Formation as a Front Representative of Leading Domestic and International Companies"

You will consult on digital marketing for major domestic and international e-commerce/Fintech companies, carrying the Rakuten brand. You will work in an environment where you are always exposed to the latest trends and most attention-grabbing developments in the industry.

- "Total Marketing Skills (Marketer & Strategy Planner & Media Planner)"

You will be in a position to organize, plan, and execute communication strategies from the upper funnel as a total marketing partner for companies. While focusing on performance, designing an overall strategy from a bird's-eye view is not easy, but you can build a career as a valuable talent in the industry.

- "Cutting-Edge Global Technology"

Utilizing the English-speaking environment within the company, we actively engage with global companies headquartered overseas and adopt marketing solutions from overseas that have not yet landed in Japan. We offer valuable opportunities to touch the latest global technology in an industry that tends to be confined to domestic advertising agencies.

English Usage Scenes

When dealing with non-Japanese speaking customers such as foreign companies, we assign tasks considering the English skills of employees in scenes such as meetings with global partners and internal tech departments.

Work Environment

- This position is assigned to a department of about 200 people, with 50% being sales positions.

- Over 70% of the entire department are mid-career hires, and employees with diverse career backgrounds are active.

- For the latest status of the department (group), please check with our employees during the interview.

*As of October 2024

Career Path Examples

- 3rd year: Team Leader (leading a team of 2-3 members)

- 5th year: Group Manager (managing multiple teams of around 10 members)

- Other: Flexible assignment environment according to career plans, such as transferring to departments closer to products or services or applying for open positions in other Rakuten businesses.

Mandatory Qualifications:

Over 3 years of experience in solution-based corporate sales handling internet-related products (experience in the advertising industry is not required).

Desired Qualifications:

- Corporate sales experience in affiliate ads, display ads, or listing ads.

- Corporate sales experience in digital marketing companies, internet advertising companies, or advertising-related companies.

- Experience managing a team of 5 or more people.

- Experience in business improvement using AI.

- Experience as an individual influencer or media operator.

- Basic knowledge of marketing or digital marketing.

- Experience in business startup or system creation.

- Ability to work independently and autonomously.

- Flexible and creative thinking ability.

Desired Characteristics

- High communication skills and ability to collaborate with internal and external partners.

- Commitment to achieving goals.

- High numerical sense and ability to practice KPI management.

- Ability to adapt flexibly to environmental changes.

- Problem-solving ability.

- Ability to act proactively with a sense of speed.

- Ability to work with a focus on productivity.

- Logical thinking ability.

- Management perspective.

Others Information:

Additional information on Location

Futakotamagawa

Additional information on Secondment

- The employment type is a full-time position with Rakuten Group, Inc.

- The Rakuten Marketing Japan Department also holds the corporate status of "LinkShare Japan K.K.," a 100% subsidiary of Rakuten Group, Inc., and operates "LinkShare," which provides comprehensive digital marketing solutions.

- For this position, you will be seconded to LinkShare Japan K.K., a 100% subsidiary of Rakuten Group, Inc., after joining.

- Your official affiliation will remain with Rakuten Group, Inc., so the salary structure, benefits, and evaluation system will be the same as those of Rakuten Group, Inc.

Additional information on English Qualification

TOEIC score exceeding 800 (or similar level of English ability) or a University Degree earned in an English-speaking country.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.

#business
#consultingsales

#marketing #PR
#commerce
#LinkShare

Languages:

Japanese (Overall - 4 - Fluent)