Sports Marketing Manager Candidate (Vissel Kobe) - Sports Business

Job Description:

Business Overview

The Rakuten Group's fundamental management philosophy is to "empower" people and society through innovation. We offer over 70 diverse services, including e-commerce services such as the internet shopping mall "Rakuten Ichiba" and the travel booking site "Rakuten Travel," financial services like "Rakuten Bank," mobile communications, and professional sports.
Among these, the sports business, which includes "Vissel Kobe," is a symbolic venture that embodies the Rakuten Group's desire to contribute to local communities and invigorate Japan. By incorporating Rakuten Group's strength in data-driven innovation, we aim to become the No.1 club in Asia through advanced business and team management.

Department Overview

The Fan Marketing Department of the Fan Communication Headquarters of Vissel Kobe is engaged in daily activities with the mission of "long-term fan development" and "establishing stable event revenue," which are crucial for club business operations.
This is the epitome of sports marketing, where we can swiftly execute fan behavior analysis using big data unique to the Rakuten Group, delve deep into consumer insights, and verify the effectiveness of our strategies.
Would you like to create the No.1 club in Asia together with our fans and customers?

Position:

Why We Hire

Recruitment Due to Business Expansion

Position Details

You will be responsible for planning and promoting marketing strategies for the business operations of Rakuten Vissel Kobe.
The sports business of the Rakuten Group is an advanced environment where data marketing is highly developed within the Japanese sports business industry. Based on behavior analysis both inside and outside the stadium linked to Rakuten member IDs, we can quickly formulate strategies and execute the PDCA cycle based on facts. This allows us to solve fundamental issues and achieve rapid evolution, which was difficult in traditional sports business.
The scope of work and management positions will be considered during the selection process based on your career and experience.
Examples of Job Responsibilities
- Planning and promoting strategies for long-term fan development (expanding event revenue, maximizing LTV, etc.)
- Planning and promoting strategies to deepen fan engagement
- Planning and executing communication strategies along the fan journey, and improving through the PDCA cycle
- A series of tasks aimed at mobilizing fans and supporters, planning and operating fan development organizations such as fan clubs
- Enhancing organizational capabilities related to marketing (KPI formulation, understanding customer insights, quantitative and qualitative data analysis, performance management, etc.)

Mandatory Qualifications:

- Over 3 years of experience in product/service marketing and brand marketing (experience in planning and promoting strategies for sales growth and brand awareness)
- Experience in researching and analyzing competitive markets and planning products/services based on the findings
- Proficiency in Office software necessary for marketing activities
*Excel: Creating data tables (VLOOKUP, pivot tables, IF functions, etc.)
*PowerPoint: Experience in creating presentation materials (animations, master slides, utilizing Word/Excel, etc.)
*Word: Experience in creating documents (formatting, setting up tables of contents, headers and footers, inserting graphs, etc.)

Desired Qualifications:

- Experience in the sports business or any IP business
- Experience in developing new businesses (B2C)

Others Information:

Additional information on Location

Location: Rakuten Vissel Kobe, Motomachi Headquarters
1-2-31 Kaigan-dori, Chuo-ku, Kobe, Kobe Fukoku Seimei Kaigan-dori Building, 4th Floor
Note: There may be occasions where you will be required to work at stadiums or training facilities managed and operated by the company within Kobe City.

Additional information on Secondment

Employer: Rakuten Group, Inc.
Secondment Destination: Rakuten Vissel Kobe, Inc.

Additional information on ideal candidate

- Someone who can take action with strong determination to achieve goals
- Someone who can implement the PDCA cycle to promote growth for themselves and the entire organization
- Someone with high communication skills who can involve various stakeholders to advance tasks

#business #marketing #PR #strategyplanning #operationdiv

Languages:

English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)