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Vacheron Constantin Media Manager
- This position is responsible for leading media buying and executing communication activities to increase brand awareness and gain audiences’ understanding of the maison.
- In consistency with international brand direction as well as local business objectives, plan and roll out Media Plan including tie-up activities to assure qualitative & quantitative exposures.
Key Responsibilities:
Key Responsibility 1: Planning & Executions of Media Plans
- Build media strategies with qualitative & quantitative exposures and reach maximum level of targeted audiences.
- Execute and implement media plans (both print & digital) effectively and efficiently including tie-up activities, on time and within budget.
- Manage and control the brand position in the media landscape to establish the leading position in the market.
- Ensure synchronized media activities online and offline.
- Manage the media agency to optimize SEA effectively as well as other digital campaigns e.g. programmatic and display.
Key Responsibility 2: Executions of Digital Communication on Owned Media
- Manage owned social platforms including official Facebook, Line and Instagram to post local topics on a regular basis.
- Explore and bring in new digital knowledge to the maison.
Key Responsibility 3: Co-work with External/Internal Stakeholders
- Lead and manage the media agency team.
- Build good relationships with suppliers and production agencies.
- Work effectively with PR manager.
- Co-work with other internal teams such as Sales, Marketing, Retail, and HQ to achieve best exposing opportunities.
PROFILE:
Education:
University degree
Experience:
- 5+ year experience in Media (preferred) or Marketing field
- Luxury brand business experience is a plus
- Experience in owned and bought marketing preferred
Skills :
- Professional; Able to negotiate in tough situations and win trust
- Good communicator; Articulate thoughts clearly
- Strategic; Understand business direction of the Maison
- Digital savvy; Curious about digital evolutions
- Native fluency in Japanese and business fluency in English
- Excellent skills in writing and wording
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