VP, Strategic Planning

Who are we?

Part of The Weber Shandwick Collective, we’re the earned-first global communications agency, led by world-class strategic thinkers and creative activators. We create shared and sustainable value for businesses, people, and society. We energise the right mix of talent, using the right platforms and latest technology to choreograph stories that make a real and meaningful impact for some of the world’s leading brands and businesses.

Our game-changing work is recognised by some of the most prestigious industry awards bodies, and we have won more than 135 Lions at the Cannes Lions International Festival of Creativity. We’re also PRWeek’s 2024 Global Agency of the Year as well as being listed on the Ad Age A-List 2024 and Fast Company's Most Innovative Companies 2024.

About the Role

Weber Shandwick is seeking a highly motivated individual who is passionate about using data-driven strategy to craft integrated marketing campaigns, who excels in fast-paced, dynamic environments. The ideal candidate will play a crucial role in supporting projects in Japan, spanning various industries and client types.

In this role, you will have the opportunity to collaborate with over 100 planners, strategists, analysts, and data scientists across our global network. If you have experience in consumer or business marketing strategy, digital marketing, and are passionate about using insights to shape impactful strategies, we’d love to hear from you.

What you’ll be doing

Strategic Planning

Lead end-to-end strategic planning processes, delivering data-driven campaign recommendations and tactical plans.
Develop strategies grounded in compelling insights and research, working closely with the Analytics + Intelligence teams in Japan and the region.
Confidently manage client engagements with minimal guidance, ensuring high-quality outcomes.

Collaboration & Growth

Foster collaboration across APAC offices and beyond, contributing to a culture of knowledge-sharing.
Identify opportunities to deepen client relationships and drive organic growth with account management teams.
Actively contribute to thought leadership by sharing best practices and case studies.

Self-Leadership & Business Acumen

Cultivate an inclusive team culture that values integration and openness.
Develop research plans and creative briefs that reflect an earned-first, multi-channel marketing approach.
Understand client business models and market dynamics to enhance account strategy and development.

Business Development

Support the development of pitch materials and contribute ideas that drive growth.
Shadow pitch processes to enhance business acumen.

What you’ll need

A minimum 5-8 years’ experience in the analytics or strategy division of a marketing and communications function (in-house or agency).
Understands consumer insights, integrated campaign planning and brand and digital marketing.
Strong written and verbal communication skills in Japanese and English. Additional language skills are highly valid.
Curious about culture and how that interacts with the media landscape in Asia and beyond.
Previous experience of creating marketing briefs and leading on pitches and presentations
Proven ability to develop business, either through new business generation or growing existing accounts
An understanding of consumer marketing across APAC markets, specifically Japan, Singapore and Korea and an understanding of the different trends and nuances in each.

TWSC Pledge and Values

Our pledge is to welcome one and all, cheer you on, and give you the platform to have the best career possible with us. And everything we do at TWSC is rooted in our core values of CURIOSITY, INCLUSION, COURAGE and IMPACT.

We believe that the world of work has changed, which is why we have developed a unique employee experience that reflects the world we’re living in. Here’s what we offer:

Flexible Working - We understand the need for flexible working and empower our employees to deliver impactful work wherever they are based.

Global Mobility –We unlock opportunities for our employees by utilising our powerful network, and through our mobility initiative Access All Areas, which includes policies on ‘Work from Anywhere’, ‘International Relocation’ and our global ‘Explorer Program’

Inclusive Culture - We look for qualified people from all backgrounds who are restless, curious and want to deliver impactful work in an environment where everyone can be their authentic selves. We strive every day to foster as inclusive a culture as possible.

Mental Health and Wellbeing - Helping our people stay happy, healthy, and productive is our number one priority, so we’ll support your day-to-day life with our bespoke Intellect wellbeing offering.

Note from the team

Weber Shandwick is proud to be an equal opportunity employer. Weber Shandwick is committed to building a culture where all employees are seen as equal, are respected and where all opinions are heard. We take pride in our inclusive hiring, as well as our diverse workforce and we welcome applications from all qualified candidates.

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