Web Director (Gakuwari) - Group Marketing Department, Marketing Division

Job Description:

Business Overview

The Marketing Division leads the brand, creative, marketing, and membership initiatives across the Rakuten Group, which offers over 70 services. Our mission is to enhance membership value and expand the ecosystem of the Rakuten Group.

Department Overview

The Group Marketing Department consists of groups responsible for various specialized areas related to marketing across the entire Rakuten Group, such as advertising, social media, CRM, and SEO, as well as groups that provide membership programs targeting specific segments.

The Gakuwari & Cross-Campaign Section promotes the use of Rakuten's ecosystem through Rakuten Gakuwari, a service for individuals aged 15 to 25, as well as cross-departmental campaigns and content.

Young users, in particular, are a key target for early acquisition and fostering cross-usage as part of the company's strategy. To implement appropriate measures and UI/UX, the section is also responsible for gathering and analyzing the latest information.

Why We Hire

Strengthening our team in anticipation of future service expansion and an increase in the number of projects.

Position Details

You will be the main person responsible for web direction and operations for membership services and campaigns targeting specific segments.

Responsibilities include:

-Managing and improving regular projects, portal sites, and email newsletters

- Planning and improving spot projects

- Providing instructions and direction to production companies

- Measuring effectiveness, such as traffic analysis, and reporting

You will collaborate with planners within the same L2 organization and with representatives from other businesses to maximize effectiveness. This role offers an environment where you can leverage your ideas to provide value to users and promote the use of Rakuten's services and ecosystem. By utilizing Rakuten's assets and various tools, you will have the opportunity to gain knowledge and enhance your skills.

The actual design and coding tasks are outsourced to temporary staff or external contractors, but you will be responsible for providing instructions and conducting the final checks.

By utilizing Rakuten's assets and various tools, you will have the opportunity to gain knowledge and enhance your skills.

Work Environment

Regular employee:5

Temporary Staff:2

Contractor/Subcontractor:2

Mandatory Qualifications:

- Experience in creating wireframes, defining requirements, web direction, and production progress management

- Experience in requesting and checking production using banner sheets, coding sheets, etc.

- Strong communication skills to act as the central point of contact for stakeholders

Desired Qualifications:

- Basic knowledge of HTML, CSS, and JavaScript

- Experience in design