【職務概要】 外資系IT専門商社のデジタルマーケティングチームの一員として、取扱商品やソリューションのオンラインプレゼンスを最大化し、マーケティングキャンペーンの成功をリードする役割を担っていただきます。特にウェブサイトの制作におけるディレクション業務をメインに担当し、各プロジェクトの進行管理と品質向上を目指します。 【主な業務内容】 〇ウェブサイトプロデュース（ディレクション業務） - ウェブサイト開発プロジェクトの全体設計と計画をリード - 社内外の担当者・ステークホルダーとの連携を通じて制作をリードしプロジェクトを推進させる - プロジェクトの要件定義、スコープの確定、およびスケジュールの管理 - コンテンツ戦略を策定し、SEOを考慮したテキストやビジュアルコンテンツのディレクションを担当 - ウェブサイトのパフォーマンス、アクセス解析、ユーザーフィードバックを基にした継続的な改善提案 - プロジェクトの進捗と成果を定期的にレポートし、関係者への報告を行う 〇デジタルマーケティング戦略の計画、実行、最適化 - 外部エージェントと協力し、SEO/SEM、PPC広告、ディスプレイ広告、ソーシャルメディアなどのデジタルチャネルの管理 - コンテンツマーケティング戦略の策定と実行、ブログ、ウェブサイト、ソーシャルメディアのコンテンツ計画作成と管理 - 販売店向けECサイトのデジタルマーケティングプロモーションの立案と実行 - Google Analyticsやその他のデータ分析ツールを使用してウェブサイトのトラフィック、ユーザー行動、キャンペーン効果を分析 - メールマーケティングキャンペーンの設計と実施 - 新しいデジタルトレンド、技術、ツールの調査と実装 〇プロジェクト管理 - ウェブサイト開発プロジェクトのタイムラインと予算の管理 - プロジェクトのスコープや目標を明確にし、達成するためのリソースを調整 -
At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your
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At EY, you’ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we’re counting on your
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